Privacy policy

1. Introduction

This Privacy Policy explains how XChrono ("we," "us," or "our") collects, uses, and discloses your personal information when you:

• Visit xchrono.watch (the "Site").
• Make a purchase from our Site.
  
• Engage with our social media, advertisements, or marketing content.
  
• Communicate with us regarding orders, support, or promotions.
  

We use Meta Pixel, Advanced Matching, and Conversions API for enhanced tracking, advertising, and analytics. By using our Services, you consent to data collection and tracking as outlined in this Privacy Policy.

If you do not agree, please do not use our Services.

2. Consent

By using our Site, submitting information, or making a purchase, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

3. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or privacy practices. When we do:

• We will revise the “Last Updated” date at the top of this page.
  If required by law, we will notify you or obtain your explicit consent for significant changes.
  

Your continued use of our Services after any updates constitutes acceptance of the revised Privacy Policy.

4. What Personal Information We Collect

We collect different types of personal information, depending on how you interact with our Site and Services.

A. Information You Provide to Us

We collect personal data when you:

• Create an account (Name, Email, Password).
• Make a purchase (Billing & Shipping Address, Phone, Payment Confirmation).
• Contact Customer Support (Emails, Order Issues, Messages).
• Subscribe to marketing (Email & SMS preferences).

B. Information We Collect Automatically

We automatically collect data through Cookies, Meta Pixel, Conversions API, and Tracking Technologies, including:

• Device & Browser Data: IP address, operating system, device type, browser type.
• Website Activity: Pages visited, time on site, clicks, referral source (Google, Meta Ads, etc.).
• Ad Interactions: Engagement with Meta Ads, retargeting data, product views.

This allows us to track your activity even if you don’t complete a purchase (e.g., add to cart but don’t checkout).

C. Information from Third-Party Platforms

We collect data from:

• Meta (Facebook & Instagram) – Ad engagement, conversions, user behaviors.
• Shopify – Transactions, abandoned carts, customer interactions.
• Google Analytics & Ads – Website traffic, conversions, search intent.
• Payment Processors (Yoco, PayFast, PayPal) – Secure transaction data.

5. How We Use Your Data

We use your personal data for the following:

A. Providing Services & Processing Orders

• Processing payments, shipping orders, and handling returns.
• Sending transaction confirmations, invoices, and receipts.
• Managing your account and purchase history.

B. Marketing & Advertising (Including Meta Ads)

• Personalized Ads – Showing relevant Facebook & Instagram Ads based on your activity.
• Retargeting – If you visit but don’t purchase, you may see ads later.
• Email & SMS Marketing – Sending promotions, restock alerts, and offers.

You can opt-out of marketing emails anytime via the "Unsubscribe" link.

C. Improving Website Performance

• Analyzing shopping behavior to improve user experience & product recommendations.
• Optimizing website speed, checkout process, and reducing abandoned carts.

D. Security & Fraud Prevention

• Detecting fraud, preventing fake orders, and protecting customer accounts.
• Ensuring safe transactions via secure payment gateways.

6. How We Share Your Data

We do not sell your personal data. However, we share necessary data with:

A. Shopify & Payment Processors

• Shopify – Stores customer details, order history, and payments.
• Yoco / PayFast / PayPal – Processes secure payments (we do not store card details).

B. Meta (Facebook & Instagram)

We use Meta Pixel, Conversions API, and Advanced Matching to:

• Track ad performance & measure conversions.
• Create lookalike audiences for better ad targeting.
• Retarget users who visited but did not purchase.

Meta may store data outside South Africa under its own privacy policies.

C. Analytics & Security Partners

• Google Analytics – Website traffic tracking & SEO improvements.
• Cloudflare – Security protection against fraud & cyberattacks.

7. Your Rights & Privacy Choices

Depending on your location, you may have the right to:

• Access – Request a copy of the data we store about you.
• Correct – Update incorrect or incomplete information.
• Delete – Request deletion of your data (subject to legal requirements).
• Opt-Out of Marketing & Tracking – Stop receiving promotional emails & limit ad tracking.

To make a request, email: admin@xchrono.watch

8. Cookies & Tracking Technologies

We use Cookies, Meta Pixel, and Google Analytics to enhance your experience.

You can control Cookies by:

• Adjusting your browser settings to block tracking.
• Opting out of personalized ads via Facebook Ad Preferences.
• Using an ad blocker to disable tracking scripts.

Disabling cookies may affect website functionality.

9. Data Storage & Security

• Your data is stored on secure Shopify & Meta servers.
• Transactions are encrypted via SSL technology.
• We do not store payment card details (handled by Yoco, PayFast, or PayPal).

We retain data for legal & tax purposes unless deletion is requested.

10. International Data Transfers

Since we operate globally, your data may be transferred to servers outside South Africa, including:

• Meta & Shopify (USA, EU, UK, and other jurisdictions).
  
• Payment processors & fulfillment partners handling global orders.
  

We ensure compliance with:

• GDPR (EU/UK Customers)
• POPIA (South Africa Customers)
• CCPA (California, USA Customers)

If you are an EU customer, we use Standard Contractual Clauses (SCCs) to protect your data.

11. Contact Us

For questions about this Privacy Policy, or to request data deletion, please contact at admin@xchrono.watch